Yoplait has introduced a new yogurt, called Yoplait Pro-Force Greek yogurt. The new brand is targeted at tweens and contains 9 grams of protein per 3.5 oz. serving. It is available in Strawberry Blast and mixed Berry Burst flavors. Pro-Force has a suggested retail price of $2.99 per 4-pack.
Ashley Karr, Yoplait Kids associate marketing manager, said in a statement, "Yoplait Pro-Force yogurt was inspired by our Greek line of yogurts. In looking at the protein benefits of Greek yogurt for adults, we naturally considered this a terrific product that would provide higher protein for active tweens. However, tweens really don't think Greek yogurt tastes good, so we created a product that is colorful, creamy and flavorful, while delivering the nutritional benefits of Greek yogurt."