Yoplait has launched its new Fruitful
yogurt line, which promises 1/3 cup real fruit in each cup. Yoplait says the new line is a premium yogurt blended with 1/3 cup real fruit with no artificial flavors or sweeteners. The line launches with six varieties: pineapple, strawberry, mango pineapple and orange, blueberry, peach and cherries and red berries. The yogurt will have an MSRP of $1.19 per 6-oz. cup.
Laura Arcieri, associate marketing manager for Yoplait, said in a statement, "At Yoplait, we are giving fruit lovers a convenient and delicious way to enjoy fruit throughout the day. Many people like to stir their own fruit into yogurt, so Fruitful allows them to skip that extra step and dip their spoons right into a feel-good treat."