Winter Storm Threatens Flower Deliveries on Valentine's Day

The latest winter storm is threatening flower delivers in much of the southern and eastern U.S. The storm came at a very bad time for florists. Restaurant owners will also suffer if customers decide against traveling ice and snow covered roads. The storm left a trail of ice and snow from Texas to Maine. It traveled east along the southern states and caused traffic chaos and power outages. It then moved up the east coast causing major problems in South Carolina, North Carolina and on up the east coast. Some areas in the south are beginning to thaw but ice remains on roads and there are tree limbs still blocking roads in many areas. Even if roads clear you still have delivery trucks that were delayed or slowed the storm. Some florists may not have fresh flowers to deliver.

An incredible amount of flights have also been canceled. Bloomberg reports that 7,154 flights have been canceled so far because of the storm. This is the most since Hurricane Sandy.

There will be a huge scramble tomorrow, Valentine's Day, to get delivers to customers but there are going to be delivery problems no matter how hard florists try. A CNBC story says the storm may be a Valentine's Day buzzkill. FedEx and UPS have been warning of delays because of the storm.

CNN says 67 million flower orders are at risk. FTD stopped taking additional orders in impacted regions and an FTD rep called delivery "iffy." Take a look:

Posted on February 13, 2014

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