Walmart has launched an original reality series, called Get on the Shelf
. The series is geared around the retailer's competition where business owners and inventors try to get their products featured on Walmart store shelves. Each week covers a different product category. The series is produced by VIMBY (Video In My BackYard), the digital studio of Mark Burnett Productions (The Voice, Survivor, Apprentice
Kelly Thompson, senior vice president of merchandising for Walmart.com, said in the annoumcement, "Get on the Shelf celebrates the resilient and tenacious spirit of American entrepreneurs, many of whom have been working hard for a big break like this. The web series creates more exposure for finalists to share their inspiring stories, which makes for captivating reality TV that's also interactive since American consumers can vote for the next great product at Walmart.com."
Four entrepreneurs pitch products in the pilot, which can be found here
. Here is a teaser trailer: