Victor Cruz Stars in Got Milk? Campaign
New York Giants wide receiver Victor Cruz is starring in his first got milk? campaign. The Milk Processor Education Program (MilkPep) is kicking off its Super Bowl program with the Victor Cruz's Milk Mustache ad. The ad encourage consumers to get involved in the Breakfast Blitz promotion. As part of the Breakfast Blitz promotion, MilkPep will make $250,000 in grants to schools across the country to help give kids greater access to a healthy breakfast through a partnership with Fuel Up to Play 60.
Cruz said in a statement, "Living a healthy lifestyle was important when I was growing up, and I credit it with helping me get to where I am today. It's something I'm teaching my daughter now, even though she's very young. We make sure every morning includes milk. The Breakfast Blitz program helps fund healthy breakfasts in schools. Nothing else sets you up for a great day like a morning meal with milk."
Posted on January 11, 2013