Vanessa Paradis Named Face of H&M Conscious Collection
Vanessa Paradis is the face of the H&M Conscious Collection. The collection will arrive at H&M stores and website in late March. The collection is made from more sustainable materials, such as organic cotton, recycled polyester, and Tencel. H&M will be launching a special campaign to coincide with the launch of the collection where shoppers can bring unwanted garments from any label to select stores in exchange for an H&M voucher.
Vanessa said in a statement, "I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes."