Ugg is offering Swarovski crystal customization of Ugg boots in select U.S. UGG Australia concept stores. Ugg calls it the Bring It On program. The service ranges from $5 to $75. Customers have choice of 79 designs, including letters and numbers. There are also hearts, stars, butterflies, skulls, smileys, crowns, bows, paws and more.
UGG Australia president Connie Rishwain said in a statement, "Ugg customers are very engaged with the brand. We're committed to rewarding that loyalty by giving our customers a unique experience in our stores, and customizing their boots with Swarovski is a great way to do that."