Ubisoft and Toys R Us Launch Social Game on FacebookToys R Us has partnered with Ubisoft to launch Toys R Us Towers, a new social game that can currently be played on Facebook. The game will also soon be available on apps for mobile devices. The game will have real-world benefits in the form of coupons that can be redeemed at Toys R Us stores and toysrus.com.
In Toys R Us Towers players become an employee at Toys R Us, where they manage their own toy store. Players can build different toy departments and attractions. They can also progress seven different levels from trainee to CEO. Players can also spend their own money to purchase "premium currency" in the social game, which Toys R Us says can be spent on "additional energy, premium toy departments, boosts and more."
Update: The Toys R Us Towers Facebook game app is no longer working.
Posted on December 14, 2012