The Band Perry are featured on a Wheaties box in a new Outnumber Hunger
campaign from General Mills, Big Machine Label Group and Feeding America. This is the second year for the campaign which helps fight hunger in local communities. This year's initiative will include an Outnumber Hunger Live! concert. Putting the band on the cereal box is a fun idea for the campaign.
Kimberly Perry, lead singer for The Band Perry, said in a statement, "One of our favorite things about writing and performing music, other than getting to play for our fans and country music family every night, is that it truly gives us a platform to help others. Last year, we had the opportunity to participate in Outnumber Hunger and our eyes were opened to the problem of hunger in America, which is why we so strongly support this cause and want to take an even bigger role in supporting Outnumber Hunger this year."
General Mills says consumers should look for specially-marked packages of General Mills products featuring The Band Perry, as well as an Outnumber Hunger code. For every code entered online by March 1, 2014, General Mills will donate $0.65 to Feeding America. General Mills has already donated $700,000 and will donate up to an additional $600,000 based on online code entry and other consumer actions.
Photo: General Mills