Teavana has launched a Teavana Fine Teas + Tea Bar in New York City's Upper East Side. The tea bar, located at 1142 Madison Avenue, will offer handcrafted tea beverages, premium loose leaf teas, tea-inspired food offerings and tea merchandise. The Seattle Post-Intelligencer reports
that drink prices will range in price from $3 to $6 and will include choices like Pineapple Kona Pop + Blueberry Bliss iced tea.
Teavana about one year ago in a $620 million deal. Starbucks says its new tea bar experience will be expanded to additional stores over the next year.
Howard Schultz, Starbucks chairman, president and chief executive officer, said in a statement, "Tea has been a part of Starbucks heritage since 1971, when we were founded as Starbucks Coffee, Tea and Spices, and this new store concept elevates the tea experience in the same way we've done for coffee. As the second most-consumed global beverage behind water, tea presents a $90 billion global market opportunity, and we are excited to celebrate the first retail example of how our two companies are coming together."