Taylor Swift Stars in Keds Spring 2014 Campaign

Taylor Swift in pink shorts sitting on an elephant topiary in Keds Spring 2014 campaign


Taylor Swift is the face of the Keds Spring 2014 campaign called Bravehearts. Taylor has had a partnership with Keds since 2012 when the company launched red Champions in conjunction with Taylor's Red album.

The new campaign has Taylor sitting in a tree, holding a guitar and hanging out with friends. Taylor's sitting on an elephant topiary in pink shorts and pink Keds in the above photograph. The Bravehearts campaign challenges girls to share everyday acts of bravery. It can be found on the bravehearts.com website.

Taylor Swift in a tree in the Keds Spring 2014 campaign


In the campaign video Taylor talks about how it can be frightening when she first shares a new song with someone. Taylor says, "Step forward and try something new. Be brave. Keep your hopes high and jump in with both feet. There are a million ways to be brave."

Take a look:



Taylor Swift in Keds Spring 2014 campaign


Taylor Swift with guitar over her shoulder in Keds Spring 2014 campaign


Photos: Keds

Posted on February 27, 2014

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