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Wilkes Bashford Bought by East Coast Retailing Family
Wilkes Bashford has been rescued at the last minute by a new purchaser -- the Mitchell family. WWD reports on the last minute deal to purchase the luxury San Francisco retailer.
The Mitchell family is now wearing a new hat -- that of a white knight.
Late Monday night, the Mitchells, operators of the largest family-owned specialty store in the U.S. with sales of $100 million, inked an 11th-hour deal to acquire the assets of Wilkes Bashford, which simultaneously filed a voluntary Chapter 11 petition. The deal by Ed Mitchell West LLC is for $4.6 million in cash and is subject to higher offers and bankruptcy court approval. A contingency of the sale is that the purchase be completed by Nov. 30 in order to maximize business during the holiday selling period, according to Bob Mitchell, co-president of Mitchells.
The San Francisco-based Wilkes, a men's wear institution that opened its doors in 1966, operates a seven-story flagship on Union Square as well as a store in the Stanford Shopping Center in Palo Alto, Calif. At the end of last month, the struggling Wilkes closed its store in Carmel, Calif., and, the month before that, a Mill Valley, Calif., unit also was shuttered.
If its offer is successful, the Mitchell family, which owns Mitchells in Westport, Conn.; Richards in Greenwich, Conn., and Marshs in Huntington, N.Y., would gain a beachhead on the West Coast and immediately make it a formidable force within the luxury men's wear community in San Francisco and the surrounding area.
Wilkes Bashford - which was forced to close its Carmel store earlier this month - approached the Mitchell family in August when it was looking for new financing. Analysts are optimistic about the deal, saying that the Mitchells are just the people to turn around Wilkes Bashford by keeping the luxury reputation but totally redoing the internal business structure with high tech upgrades and more efficient bookkeeping and inventory processes. Wilkes Bashford himself will continue to be the face of the store and the brand, which prides itself on excellent customer service.
Posted on November 11, 2009
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