"Fashion is an area where we're making a big strategic push, and WeeWorld made particular sense because much of the activity there is associated with avatar customization, particularly through fashion," said Jansen. "We'll soon be targeting active teen and young adult sites with a focus on fashion, and reaching into other demographics in this market."

Justin Timberlake is launching a line of licensed virtual goods on WeeWorld today through its partnership with distributor Virtual Greats. The products will include items from Timberlake's William Rast fashion line, including a waistcoat, tartan tie, and trilby hat, as well as a non-playable WeeMee avatar to decorate users rooms with.

"It is similar to what was done with Barack Obama in WeeWorld, and users will be able to decorate their rooms with this feature. In terms of appeal, it would be tantamount to having a world-class celebrity in one's home," said Dan Jansen, CEO, Virtual Greats.