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Paul Rudd and Jason Segel Ride the Vespa LXV 150
A Vespa scooter is featured prominently in the new bromance flick, I Love You, Man. Paul Rudd and Jason Segel play friends who ride around on a Vespa LXV 150 in the film. _Jason Segel's character also wears Ugg boots. Brandweek says Segel rides a Vespa in the real world as well.
The LXV 150 scooter is Fife's primary mode of transportation in the film and it serves as an extension of his personality. Off-screen, Segel is a Vespa owner, too.
"We are continually trying to showcase Vespa scooters as not only fuel-efficient, environmentally friendly transportation, but as fun transportation, and the movie was an opportunity to portray the Vespa as a free-spirited, go-anywhere travel companion," said Paolo Timoni, CEO and president of Piaggio Group Americas, Vespa's U.S. importer. "Placement in the movie helped us extend key brand messages [and] . . . targets the 18-34 year demographic, where we see a lot of opportunity for the brand."
We hope Segel does not wear the Ugg boots while riding his Vespa off-screen. Vespa's website is happily promoting the use of the Vespa LXV 150 in the movie. You can read more about the film here and more about scooter here.
Posted on March 21, 2009
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Manhattan From the View of a Vespa
With oil prices soaring to over $130 a barrel (and $4.00 a gallon and rising at the pump), many consumers are rethinking the whole big car thing. One choice for younger, mobile consumers is the classic Italian Vespa. The Vespa gets 90 mpg and is great for getting around the city, so long as you don't have big shopping bags or children in tow. For us, it conjures up images of Rome or perhaps Audrey Hepburn in Roman Holiday.
The Wall Street Journal explores Manhattan from the back of a Vespa. It's a trend that could ignite if gas prices continue their climb.
Posted on May 21, 2008
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