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Topps Baseball Cards Go 3-D
Topps baseball cards are getting a 3D holographic-like new look. When one of Topps new baseball cards is held in front of a webcam a three dimensional avatar of the player appears. New York Times says the new technology is called "augmented reality."
Beginning Monday, collectors who hold a special Topps 3D Live baseball card in front of a webcam will see a three-dimensional avatar of the player on the computer screen. Rotate the card, and the figure rotates in full perspective. It's called "augmented reality," a combination of a real image with a virtual one.
"This is the 'Beam me up, Scotty' version of a baseball card that will get kids to buy more. We see this baseball season as a redefining moment for us," said Steve Grimes, chief digital officer at Topps.
Be sure to watch the video here for a better idea of how the new cards work. You can also learn more about the new cards here on Toppstown.com.
Posted on March 9, 2009
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