Hogan's 16 styles for men and women are made from plastic, metal or combinations of the two, and are made in Italy. The prescription frames will arrive in stores at the end of March. "The eyewear was a natural evolution for a successful brand like Hogan that started out with footwear and, in time, has added leather goods and apparel," said Nicola Giorgi, Hogan's general manager.

The women's styles are characterized by a contemporary spin on oversize, slightly retro shapes, while the men's designs have an aviator feel. Colors include black, shades of brown and plum. Retail prices range from 190 euros, or $285 at current exchange, to 250 euros, or $375. Celebrities already have been spotted wearing the frames, including Naomi Watts, Jennifer Lopez, Kate Moss, Daisy Lowe, Kiera Chaplin, Colin Firth and Anna Friel.