Dentists Not Smiling About Mall Teeth Whitening Salons
Teeth whitening salons are popping up at malls nationwide. The services are generally a lot cheaper than what dentist's offer. However, dentists are concerned that the unregulated procedures at mall teeth whitening kiosks and salons is not as safe. The concern is leading to new regulations in some states. A state proposal submitted in Missouri would regulate teeth whitening procedures but would not affect OTC whitening kits.
Rep. Jason Grill, D-Parkville, has filed a bill that would require whitening procedures in Missouri to be administered by licensed dentists or under the direct supervision of a dentist. The bill would not affect over-the-counter whitening kits. "There are just a lot of problems because of these mall kiosks and others doing these kinds of procedures without the education to do them," Grill said. "It seems if you're going to be having something done with your mouth, an expensive procedure like that, you would want a licensed dentist or person under the direction of a dentist to perform these procedures."
Mallott doesn't necessarily believe dentists are the only professionals able to provide the service, but he does agree that those providing whitening services need some training. He worries that unregulated procedures can trigger side effects that unlicensed providers aren't equipped to deal with. Specifically, the hydrogen peroxide used in the procedure can cause teeth to become sensitive or can damage tissue if gums aren't protected.
The AP also has a story on the emerging battle between dentists and mall-based teeth whitening salons. The ADA has a statement here about the safety and effectiveness of tooth whitening products, including OTC home-use products and professionally applied teeth whiteners.
Below is a clip from WECT in Wilmington, North Carolina where one of the teeth whitening salons has opened at the local mall, Independence Mall. The dentist in the video clip says the mall services use a one size fits all tray which could allow the teeth whitening product to get into areas of your teeth where you do not want it. This could make your teeth more sensitive. Take a look:
