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Posts with tag: skechers | Return to ShoppingBlog.com Homepage

Crocs vs. Skechers: Round Two

Photo of Skechers Gypsies


You know that lawsuit where Crocs claims that Skechers stole its designs? Well, here's a photo of the Skechers Cali Gear Gypsies slingback, complete with Jibbitz. This is looking quite Crocs-like. Wonder what a jury will say?

Posted on July 28, 2008
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Crocs vs. Skechers: Round One

Photo of logos of Crocs and Skechers Crocs has accused Skechers of patent infringement, unfair competition, trade dress and a host of other unpleasant things in a new lawsuit. Skechers is furious and has hotly responded to the allegations in a passionate press release.
Skechers today announced that it denies all of the patent and trade dress infringement and unfair competition and trade practice claims asserted against the Company on July 10, 2008 by Colorado-based Crocs, Inc. in the United States District Court for the District of Colorado. The complaint alleges, among other claims, that Skechers' Cali Bear logo, which is a depiction of a bear, infringes Crocs' Crocodile logo.

"We believe that this lawsuit is completely without merit and will vigorously defend ourselves against such baseless allegations," says Philip G. Paccione, General Counsel and Executive Vice President of Skechers. "Among the outlandish allegations is that Skechers' Cali Bear logo is confusingly similar to Crocs' Crocodile logo, and that advertising Skechers' products in Boulder, Colorado somehow dilutes the value of Crocs' trademarks and appropriates Crocs' goodwill. Even a cursory review of the two animal marks demonstrates that the allegations are ridiculous.

"As far as advertising in Boulder, Colorado, Skechers has had a loyal following in Colorado long before Crocs even existed and we have an absolute right to do that. We believe that this lawsuit is nothing more than a never-ending attempt by Crocs to monopolize the molded footwear market by bullying competitors and customers and misusing the United States Patent Office and federal courthouse. Skechers prefers to compete in the market place through the quality of its products and image."

Paccione continued, "Crocs allegations on the shoe designs will fare no better. As owners of numerous famous trademarks and patents in the footwear industry, Skechers respects the intellectual property of other brands and spends tens of millions of dollars each year to design and prominently brand and distinguish its own products from competitors. The designs at issue in this case are distinguishable from Crocs' patents and there is no possibility that anyone will be confused by the Skechers designs. Indeed, Skechers has many of its own design patents in the molded footwear category, including some covering the very styles at issue in this case. Moreover, Skechers footwear and packaging are prominently branded with the world famous Skechers name and trademarks at every turn, which Crocs conveniently ignores."
We haven't seen the shoes that Crocs claims is a blatant copy of its product. But from the tone of this press release, we don't think a settlement is happening anytime soon.

Posted on July 28, 2008
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Eva Longoria Loves Her Skechers

Photo of Eva LongoriaBebe Stores, Inc. has signed a licensing agreement with Skechers USA Inc. in which Skechers will design, develop and market a women's footware line for Bebe Sport. The launch is planned for Spring, 2008, with Eve Longoria as the star of the campaign. The shoes will be available at Bebe Sport stores, department stores, and specialty boutiques.

"Bebe has an excellent reputation in the fashion industry and with consumers thanks to their approach of designing sophisticated yet sexy apparel to the often overlooked 21- to 35-year-old woman," began Michael Greenberg, president of Skechers. "They have built a store base of more than 280 locations and are strategically broadening their scope with brand extensions like Bebe Sport. We are excited about partnering with this dynamite brand, one that has Eva Longoria as its face and almost 60 stores specific to the Sport brand, and are looking forward to marketing an exceptional line of sport-influenced sneakers, sandals and casuals."

Eva looks great in the ads -- no surprise there -- and no doubt she will help Bebe in its plans for world footwear domination.

Posted on January 10, 2008
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