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Seattle's Best Coffee to be Served at Subway Chains
Forbes reports that Seattle's Best, a coffee brand owned by Starbucks, will be sold at Subway. 9,000 U.S. Subway shops will carry Seattle's Best coffee by the end of this year.
Starbucks said Subway will add the brew to more locations next year. Seattle's Best will also be served at 800 Canadian locations by late December.
"We want to be able to take Seattle's Best Coffee out of the shadow of Starbucks and really, for the first time in its history, have a life of its own," Starbucks CFO Troy Alstead said during a conference call Thursday evening
The deal gives Subway a good gourmet coffee to sell which could make it a more attractive destination for coffee lovers. Some Subway shops sell more gourmet items than others. Those that have more gourmet sandwich fillings will likely to sell more gourmet coffee.
Posted on November 6, 2009
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