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Burger King to Sell Seattle's Best Coffee
 Burger King and Seattle's Best Coffee, part of the Starbucks Corporation family of brands, announced they have signed an agreement to offer Seattle's Best Coffee in Burger King restaurants. Seattle's Best will replace Burger King's current BK Joe coffee. Seattle's Best will be available at approximately 7,250 Burger King restaurants by September 2010.
Burger King will offer Seattle's Best Blend coffee hot or iced. Vanilla or mocha flavor and whipped topping will be offered as option. The price of the coffee will range $1 to $2.79.
The move will allow Burger King to enter the coffee wars between McDonald's and Starbucks. McDonald's began its attempt to lure away Starbucks customers when they launched a premium coffee range last year. Illy Coffee is also making a move and expanding its reach in North America.
Seattle's Best is a great brand of coffee. It is good to hear Burger King will also be selling iced coffee in addition to hot coffee.
Posted on February 17, 2010
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Seattle's Best Coffee Launches Canned Iced Lattes
Seattle's Best Coffee has launched a new line of ready to drink canned iced latte coffee drinks. The new ready-to-drink coffees will be available in major grocery, convenience and other retail stores, initially in the Western U.S. The new Seattle's Best Coffee Iced Latte drinks are inspired by the handcrafted versions of guest favorite lattes, available in the cafes. The beverages are available in Iced Latte, Iced Vanilla Latte and Iced Mocha flavors and have a suggested retail price of $1.49 for a single can and $4.99 for a four-pack.
Posted on January 15, 2010
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Seattle's Best Coffee to be Served at Subway Chains
 Forbes reports that Seattle's Best, a coffee brand owned by Starbucks, will be sold at Subway. 9,000 U.S. Subway shops will carry Seattle's Best coffee by the end of this year.
Starbucks said Subway will add the brew to more locations next year. Seattle's Best will also be served at 800 Canadian locations by late December.
"We want to be able to take Seattle's Best Coffee out of the shadow of Starbucks and really, for the first time in its history, have a life of its own," Starbucks CFO Troy Alstead said during a conference call Thursday evening
The deal gives Subway a good gourmet coffee to sell which could make it a more attractive destination for coffee lovers. Some Subway shops sell more gourmet items than others. Those that have more gourmet sandwich fillings will likely to sell more gourmet coffee.
Posted on November 6, 2009
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