Designed to give women 12 hours of "food-proof" color in only one application, ColorStay Ultimate Liquid Lipstick will hit drug and mass chain store shelves the first week in April. The lipstick uses a new, film-forming soluble technology, Revlon executives said, which combines a Revlon proprietary long-wear resin polymer with a base film, allowing color to move with the lips. Available in 20 colors and frosted shades, such as Brilliant Bordeaux and Stellar Sunrise, Ultimate Liquid Lipstick will retail for $10.99.

"Until now all the innovation in food-proof has had two steps and always required a top coat," said Annette Falso, Revlon's vice president of product development. "This is the only one-step product that has it all."

Revlon Colorist is the first-to-market haircolor system that uniquely delivers one of the most sought-after features in home haircolor: fade resistant color. Revlon Colorist provides a great base of rich, radiant all over color that stays refreshed and shining for up to six weeks with an easy 2-minute application of Colorglaze once a week in place of regular conditioner. Each kit comes with salon-quality, permanent haircolor plus a shade-matched Colorglaze. The line is available in 26 vibrant shades.

The product will be supported by a multi-media campaign that will include television, print, in-store and internet placements featuring Crow's original version of the Buddy Holly hit "Not Fade Away." The campaign was shot by famed photographer Ellen Von Unworth in Nashville and New York.

"We are thrilled to launch this revolutionary product with Sheryl Crow as our spokesperson," says Debra Dowd, Vice President of marketing for Revlon's hair business. "The 'Not Fade Away' message stays true to our product as well as to Sheryl's determination and commitment to women's issues."

In addition to her role as spokesperson for Revlon Colorist, Crow will serve on the advisory board of The Revlon/UCLA Women's Cancer Research Program's national clinical network of oncologists. The network provides patients throughout the country with access to cutting edge clinical trials without having to travel away from homes and families to comprehensive cancer centers for treatment. As an advisory board member she will help identify network sites in underserved communities around the nation. Crow will also act as an ambassador for the Revlon supported National Breast Cancer Coalition (NBCC), the largest grass-roots organization for breast cancer policy and advocacy, to help pass legislation for uninsured and underinsured women across the country. She will be guest of honor and participate in the Revlon Run/Walk in both New York and Los Angeles in which tens of thousands of breast cancer survivors and others touched by the disease participate raising money to support education and research programs.

"We are very excited to have someone of Sheryl's great beauty, both inner and outward, as the new spokesperson for our company," says Revlon CEO David Kennedy. "Sheryl will not only be a terrific partner in our business but she will be invaluable to us in supporting our various initiatives in women's cancer research and treatment. I think together we can truly make a difference."

"I'm happy to be part of the Revlon family and to be associated with a company that -- through their various initiatives -- has and continues to support breast cancer research and women's issues." - Sheryl Crow.