So what smells good to the sexy star? "The greatest scents in the world are pheromones," he confides. "Just the actual smell of a person’s skin." But that doesn't mean that he hasn't worn his own fair share of fragrances. "I was 13 or something. I thought [Polo fragrance] was cool. I remember when [ck One] was, like, a big deal.

Everybody from my school smelled exactly the same." No more generic scents for Timberlake, though. Although the Givenchy's scents don’t bear JT's name, he admits to having a hand in creating the scent. "I think the way we did [it] was kind of cool," he says, "because [I got ] to pick notes. I'm not a scientist, I won't be in there doing the chemistry or mixing the chemicals, [but] I really enjoyed the process of working with Givenchy and getting involved in the actual fragrance. It means more to you. It feels more personal. I actually wear it," he says.

Beauty Contact Inc., a Dubai-based cosmetic company and holder of the fragrance licence, said yesterday it will launch the Cadillac line in stores this fall to mark the brand's 100th anniversary.

"Cadillac, the new fragrance for men is part of the recent Cadillac renaissance: Hot new products and redesigns that capture the mantra of life, liberty and the pursuit," said Alwyn Stephen, a Beauty Contact director.

"Our fragrance is a relevant extension of the Cadillac lifestyle."

The line includes a spray, aftershave lotion, deodorant stick, hair and body wash. Some products will come in translucent glass bottles with sleek metal caps. The retail price for a 100 millilitre bottle of the eau de toilette fragrance will be $73.

"The Calvin Klein house is our largest and most global brand in the company," said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige. "And within it, the CK franchise speaks to a casual, relaxed attitude. CK Free has been created to offer men an everyday escape away from the daily grind regardless of their age, ethnicity or social status. It's very democratic."

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Traditionally, CK fragrances have been even stronger in global markets than in the U.S. — but with CK Free, the company is also hoping for a home run in the U.S. "This scent is about casual, everyday living — and living life without boundaries," said Charlotta Perlangeli, global vice president of marketing for Calvin Klein Fragrances at Coty Prestige. "We think that is a message that will resonate both in the U.S. and abroad."

The woody aromatic scent, concocted by Givaudan, has top notes of Thailand star anise, jackfruit, absinthe and juniper berry; a heart of suede, tobacco leaves, coffee absolute and South African buchu, and a drydown of patchouli absolute, oakwood, Texan cedarwood and Costa Rican ironwood.

The collection consists of eaux de toilette in three sizes — 1 oz. for $32, 1.7 oz. for $47 and 3.4 oz. for $62 — as well as a 5-oz. aftershave balm, at $42, and a 2.5 oz. deodorant stick for $16. The bottle, a beveled rectangle, is edged in blue — intended to evoke the shades of the ocean and the sky, said Perlangeli.