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Posts with tag: mcdonalds | Return to ShoppingBlog.com Homepage

McDonald's to Offer Free Wi-Fi Starting in January, 2010

McDonalds Free WiFi


The Wall Street Journal is reporting that McDonald's will begin offering free Wi-Fi in mid-January 2010. Currently they charge a $2.95 fee for two hours of wireless Internet access.
The free access comes under a partnership with AT&T Inc., which provides McDonald's stores with wireless Internet. Mr. Grooms wouldn't discuss financial details of the arrangement, nor would he say how much McDonald's earned from such charges.

McDonald's hopes the free Internet could encourage customers to hang around during down times between meals, providing a captive audience that may buy some of the chain's McCafe line of coffee drinks. The chain also plans to begin selling items like frappes and smoothies by mid-2010 that aim to appeal to customers during the snacking hours that could get a lift from greater traffic.
Wi-Fi is currently available at between about 11,000 of McDonald's 14,000 domestic locations so this will open up a lot of free Wi-Fi spots. McDonald's will very likely get a boost in traffic as a result.

Photo: McDonald's

Posted on December 15, 2009
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Spain Considering a Ban on Happy Meals

The Spanish government is considering legislation that will ban all toys in food. The measure is aimed directly at McDonald's Happy Meals for children, which contain a toy prize. The Spanish government has decided that this will help stop obesity in children, which seems most unlikely. Time magazine reports:
Toys in children's food may be as old as Cracker Jack (the caramel-covered popcorn has had "a prize in every box" since 1912), but in Spain, the tradition may soon go the way of liquor commercials on TV and smoking in restaurants. Concerned about rising rates of childhood obesity, the Health Ministry is backing legislation that, if approved, would ban restaurants and food manufacturers from including toys and prizes with their products. It's an initiative sure to make multinational corporations -- to say nothing of untold millions of children -- unhappy, but one that health experts say is necessary.

*****

In addition to limiting the hours during which junk food can be advertised on TV, the bill would prohibit celebrities from appearing in any ads for foods aimed at children. And, in a move that may mean the death of the Happy Meal, it would ban companies from including toys or prizes in foods targeted to children. "The aim is to protect children from their own bad food choices, since we know that they don't always have the ability to make wise, informed decisions," says Roberto Sabrido, president of the Spanish Food Security and Nutrition Agency, the entity that drafted the proposal under the Health Ministry's direction. "We don't want them eating fast food just to get the toy."
McDonald's, Burger King and Kellogg's refused to comment on this article saying that the bill hasn't passed yet and that it could still change. A similar ban was proposed in Liverpool, England, but did not pass. At that time the McDonald's spokesman said that the ban was too broad and unworkable, and that it totally took all the fun out of eating.

Banning toys in food is not going to stop the rise in child obesity, which experts say is caused by many factors, not the least of which is the proliferation of hormones and other drugs found in milk and other basic foods. Store aisles are packed with cereals which are loaded with high fructose corn syrup, whether or not they contain a toy. Dangerous neighborhoods and parents' fears of kidnapping keep most children from walking to school and back everyday. This is not a problem with an easy fix.

Posted on December 1, 2009
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Apple Opens Louvre Store

Apple opened a new Apple store in France last week at the Carrousel du Louvre shopping center. It's a great location for Apple. Gizmodo says the Louvre gets 8.3 million visitors each year. Apple will soon be joined by another successful iconic American company at the Louvre. Wired reports that McDonald's will be joining Apple at the Louvre later this month. You can see a collection of Flickr photos of the Apple Louvre store here. You can also see the store in the French video below as well as another video here.



Posted on November 10, 2009
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McDonald's Putting the Fast Back in Fast Food

McDonald's is determined to put the fast back into fast food. Although the company has been doing well, it has ranked lower in customer satisfaction surveys than most of its competitors for several years. But all that is changing as the company has increased the size of its burgers, added specialty coffee drinks and $1 chicken sandwiches.

They're also speeding up service. In fact, the company is pretty much fanatical about shaving seconds off each customer's drive through time, running huge warehouses where employees are timed to determine appropriate work flow efficiencies. The software is also getting an upgrade.
New software would update the complicated abbreviations of the touch-screen register with simply labeled, icon-like pictures of food. The system, which is in about 5,000 restaurants out of the company’s 32,000 locations, is easy to learn and may cut as many as 10 seconds off workflow, said Laurie Gilbert, the center's director.

That saved time may squeeze another five cars in the drive-through lane per hour, said Darren Tristano, executive vice president at Technomic. McDonald's currently aims to serve most customers within 90 seconds of taking their order. "It's going to enhance repeat business, improve loyalty and push more people through the lines faster," Tristano said. "People expect convenience and demand it, and if restaurants don't deliver against it, then they’re failing."

Behind the counter, a redesigned assembly area has three sides for workers to pack food into bags, while a new, shorter preparation table promises to be more energy efficient: It holds 50 percent more cooked burgers and chicken breasts, and it lifts a bread steamer, used for Filet-O-Fish sandwiches, to hip level so workers need not bend over for each order.
The company has experimented with self-serve kiosks, but those experiments didn't turn out so well. It took the customers much too long to figure out the touch screen ordering menu.

Posted on November 7, 2009
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McDonald's Goes Vegetarian in India

Photo of McVeggie sandwich


Bloomberg has a very interesting article about how McDonald's is making inroads into the Indian markets. The majority of the country is Hindu, so that means no beef. A substantial minority is Muslim, so that means no pork. So what exactly do you order at a McDonald's there? Why a McAloo Tikki, a McVeggie sandwich (pictured above) or a Pizza McPuff, of course. Burgers are strictly vegetarian, and are made from mashed potatoes, peas and spices. The cooking of vegetarian items is done in a separate kitchen, and no onions are garlic is used to satisfy one subgroup which eschews root vegetables. Cleanliness is also key to keeping the locals happy.
The chain famous for hamburgers tailors its menus to local tastes, which means no beef in India because the majority of its 1.22 billion people are Hindus and revere cows. It also doesn't serve pork items in deference to Muslims. Instead, it offers vegetarian and chicken dishes with items starting at about 40 U.S. cents. All restaurants have separate kitchens for vegetarians, including those who don't eat root vegetables like garlic and onions.

"It really doesn't make sense to sell beef in a country where 85 percent of the population doesn't eat it or will even shun a restaurant where beef is served," Bakshi said. "About 70 percent of the menu in Indian outlets doesn't exist anywhere else in the world." Some items, including the McAloo Tikki and Pizza McPuff, were exported to restaurants in the Middle East. While locals expect the different menu, foreigners used to a Big Mac can be taken aback by a Chicken Maharaja Mac.
So why don't we get a McAloo Tikki or other vegetarian items here in the states? Maybe it's just the great names getting to us, but we think they'd be a hit.

Posted on October 16, 2009
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New McDonald's Restaurant Provides Electronic Charging Stations

McDonalds CharePoint NC


The Raleigh News & Observer reports that a new McDonald's in Cary, North Carolina is going to be the first McDonald's to have electric vehicle charging stations. The restaurant will have two stations that will let customers charge their cars for free while they eat. The Cary, NC McDonald's restaurant is also under review to be LEED-certified.
The Cary McDonald's is under review to be LEED-certified by the U.S. Green Building Council. It would become the third McDonald's to receive certification, after restaurants in Savannah, Ga., and Chicago.

To start, the restaurant will feature two charging stations, which will sit at the front of a parking space. If the feature proves popular, McDonald's can expand the system to add more stations, said Helda Rodriguez, president of NovaCharge, the Florida distributor of the ChargePoint stations.

The charge is free.
The ChargePoint Networked Charging Stations are made by Coulomb Technologies. More coverage of McDonald's move into the green car realm can be found at OhGizmo, Creative Loafing, BusinessGreen, Gizmodo and Inhabitat.

Posted on July 9, 2009
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McDonald's Launches First New Burger in Eight Years

For the first time in eight years, McDonald's is introducing a new hamburger. The company is rolling out three versions of its new Angus Burger, which is bigger than the normal McDonald's hamburger. The new Angus Burger costs $4.00, has 1/3 pound of beef and contains 700 calories. Take a look:




Posted on July 3, 2009
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McDonald's Wants Starbucks Premium Coffee Business

McDonalds Expresso Coffees


The McDonalds-Starbucks wars continue to heat up. Starbucks countered McDonald's entry into the coffee market by launching some tasty artisan sandwiches to take a bite out of McDonald's breakfast sales. Now McDonald's is striking back with espresso-based premium coffees branded as McCafe and an aggressive $100 million marketing campaign to try and get people to try them.
While the Golden Arches won't detail how much it's spending on McCafe, the new product platform is expected to receive an outpouring of more than $100 million fanned out across TV, print, radio, outdoor, internet, events, PR and sampling beginning early this week. There's a lot riding on that budget: McCafe is expected to add about $1 billion to McDonald's bottom line in the U.S. -- about $75,000 per restaurant -- and the chain is banking on national advertising to realize that lofty financial goal.
Starbucks also recently lowered the price of an iced grande coffee to $1.95. Nation's Restaurant News says the prices for McDonald's McCafe coffee ranges from about $2.29 for a 12-ounce coffee to $3.29 for a 22-ounce cup so these aren't low-priced drinks.

(via Luxe Life)

Posted on May 5, 2009
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McDonald's Cafe Targets Fashion Fashion Week

McDonalds Premium CoffeeMcDonald's is storming Mercedes-Benz Fashion Week in New York. The fast food retailer is determined to grab some market share from Starbucks with its newly launched line of McCafe specialty coffee drinks. McDonald's is a sponsor of Fashion Week and will be serving the new specialty drinks to fashionistas desperate for a caffeine fix.
"Fashion Week is a great opportunity to give us a national stage to talk to key influencers and trendsetters," said Sofia Therios, director-marketing, McDonald's USA and lead on the McCafé business. "Tasting is believing. We'll be able to get our product into the mouths of all these people."

Of course, the likes of Anna Wintour and Donatella Versace aren't the fast feeder's core customers. But McDonald's strategy will likely grab the attention of the tabloid-reading young women that follow the tastemakers and celebrities in the front row. When asked whether fashion magazines and celebrity weeklies might be a way to build on its Fashion Week partnership, Ms. Therois said "absolutely," though she declined to discuss specific plans.

While the $1 billion McCafe product launch isn't set for a national ad push until May, the alliance with Fashion Week, which kicks off Feb. 13, indicates women -- with whom McDonald's has long had a tenuous relationship -- will be a major target. For the promotion, McCafe products will be served in Bryant Park's main tent as the "official coffee" of Fashion Week, with free espresso drinks and drip coffee available all week.
It's a smart move by McDonald's, which is in a fierce battle with Starbucks for the breakfast trade. Starbucks has its new value breakfast means for under $4 which is aimed directly at taking business away from McDonald's. Consumers should be the happy recipients of these price wars. Although it remains to be seen if Starbucks aficionados will really switch to McDonald's lattes.

Posted on February 10, 2009
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Starbucks to Launch $3.95 Pairings on March 3rd

Starbucks LogoStarbucks announced today that they will introduce a selection of pairings each for $3.95 beginning on March 3rd. Starbucks pairings combine a tall Caffe Latte or tall, fresh brewed coffee with some of its breakfast items. Starbucks is also adding two new artisan sandwiches as part of the pairings.

Here are the new Starbucks pairings:

Tall Handcrafted Caffe Latte paired with:
  • Starbucks Perfect Oatmeal; or
  • Reduced-Fat Cinnamon Swirl Coffee Cake.
Tall Fresh Brewed Coffee paired with:
  • New Artisan Bacon Sandwich, a bakery-style sandwich made with a parmesan egg frittata, smoked bacon slices, and Gouda cheese on an partisan roll; or
  • New Artisan Ham Sandwich, a parmesan egg frittata, three slices of Black Forest ham, and mild cheddar on an artisan roll; or
  • Sausage Breakfast Sandwich, sausage, egg and mild cheddar on an English muffin; or
  • Reduced-Fat Turkey Bacon Breakfast Sandwich, lighter option featuring reduced-fat turkey bacon, cholesterol-free egg, and reduced-fat aged white cheddar on a multi-grain English muffin.
A recent Ad Age study found that many gourmet coffee drinkers are abandoning takeout gourmet coffee for cheaper takeout coffee or home-brewed coffee. The new $3.95 pairings are an attempt by the company to battle the recession and hang on to its customers.

The introduction of the bacon and ham sandwiches does make it appear that Starbucks is trying to keep customers from abandoning them for cheaper destinations like McDonald's. If the new sandwiches are good the pairings could help them keep customers that might otherwise have left. They might also be able to lure new customers into Starbucks cafes.

Posted on February 9, 2009
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McDonald's Sued Over Leaked Nude Photos

Little Ronald McDonaldPhillip Sherman accidently left his cell phone at a McDonald's in Fayetteville, Arkansas. Employees at the McDonald's told Sherman they would secure his cell phone until he could come and retrieve it. He retrieved his cell phone but later nude photographs of his wife that had been on his cell phone appeared online. The BBC reports that the couple is suing McDonald's for $3 million for emotional distress, damage to their reputations and the cost of moving to a new home.
Tina Sherman says she began receiving offensive calls and text messages about the pictures from her husband's mobile phone after he left it at the McDonald's on 5 July.

The couple then discovered that the nude pictures she had sent to her husband's phone had been posted online.

The Shermans are suing McDonald's Corporation, the owner of the franchise involved and the restaurant's manager, saying they have suffered emotional distress, embarrassment and damage to their reputations.

They also allege loss of earnings and want to recover the cost of moving to a new home.
The obvious lesson of the story is that you should not keep any photographs that are personal and private on your cell phone where they could be found and quickly uploaded to the Internet if your phone is lost or stolen. Employees at restaurants and retail establishments should be instructed to not misuse the information and content found in cell phones - although it seems common sense alone should keep employees from doing so.

The Telegraph says McDonald's has not yet issued a statement on the incident.

Posted on November 23, 2008
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Zune Adds Buy from FM; Cuts McDonald's Wi-Fi Deal

Microsoft Zune adds FMThe Microsoft Zune portable media player will soon give users the ability to buy music directly from the FM radio built into each device. Zune users can tag and buy the songs they want and then later download them with a wireless Internet connection. This new feature goes in to effect with the Zune 3.0 software. InformationWeek reports that Microsoft will also soon be adding 16GB ($199.99) and 120GB ($249.99) Zune versions.

Microsoft has also cut a major deal with McDonald's that will allow Zune owners free Wi-Fi at thousands of McDonald's restaurants. News.com says the McDonald's deal is significant because it adds nearly 10,000 locations where people can access the Zune Marketplace store.
The McDonald's deal is important because although every Zune has built-in Wi-Fi, the devices can only access free Wi-Fi hot spots that don't have a browser interrupt. That severely limits the types of public locations from which people can download songs wirelessly.

Many of the Zune's key new features, such as channels and "buy from FM" are most useful when Zune owners have access to a compatible Wi-Fi location. The McDonald's deal, struck with its Wi-Fi provider Wayport, adds nearly 10,000 places where people can access the Zune Marketplace store.
The Zune-McDonald's Wi-Fi deal is possible because of a three-year Microsoft deal with Wayport, Inc. - a Wi-Fi broadband internet access provider - as Wi-Fi Net News explains here.

Posted on September 16, 2008
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Man Loses 79 Pounds on the McDonald's Diet

Remember Morgan Spurlock of Supersize Me, the guy who ate only McDonald's? He gained weight and hurt his health. Well, this guy is the anti-Spurlock. 42 year old environmental engineer Chris Coleson weighed 278 pounds in December; he's 5-foot-8. He ate mostly all his meals at McDonalds and lost nearly 80 pounds. Coleson now weighs 199 pounds and his waist size has dropped from 50 to 36. He didn't eat burgers and fries, though. He mostly ate their salads and wraps. Take a look:



Posted on July 7, 2008
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A Sin Tax on Hamburgers?

With economic woes, come cites and states' efforts to raise more tax revenue. The latest idea from New Jersey is to tax fast food, like McDonald's. Residents are not happy.
The sputtering economy has caused an increase in prices of many staples including gasoline, rice, ice cream, even beer. Now some lawmakers in New Jersey are considering taking food taxes a step further and install a proverbial "sin" tax on fast food. Yes, the idea of marking up your favorite fast food burger or pack of fries is actually being tossed around, and it's not settling well with many residents. "They're taxing everything. Now you're gonna tax fast food? That's crazy," said Newark resident Miriam Robertson.

Added Livingston resident Tina Abrahamian: "No one wants to be taxed. I mean, it's a necessity to eat and people need to eat and with everything skyrocketing, that's the last thing we want to tax." The thought of taxing a Big Mac or a Wendy's burger came up at a New Jersey Hospital Association meeting where Gov. Jon S. Corzine was asked if it could be an option to help fund struggling hospitals. At the meeting, he reportedly called it a "constructive suggestion."

A spokesperson for the governor, however, told CBS 2 on Wednesday: "The governor is open to reasonable solutions to help solve our financing problems, but there are no plans for any fast food tax." State Sen. Richard Codey has been quoted as saying a tax on fast food "is a tax on the poor." And plenty of residents agree. "[It cost] $12.86 for [fries] and this little chicken wrap, and they want to tax that? You're serious?" asked Newark resident Saladine Fuller. "If they raise it, I'll stop buying it."
They're calling it a "sin" tax, which brings to mind things like gambling, hookers, illegal drugs and the like. Or embezzling, that's a good one. Is eating a hamburger really a sin? That's all they've got? In a state like New Jersey, in which the prior governor had to resign over his gay affair with a staffer (whom he had a tryst with while his wife was giving birth to his child) and whom he had improperly paid a high salary with state funds? Now that's we call a proper sin. Hamburgers? Eh, not so much.

Posted on May 2, 2008
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Fast Food Chains Add Lower Fat Items

Some fast food chains are adding lower fat options. The menu changes come as the country faces a growing obesity problem. McDonald's has been adding salads to their menu and has redesigned its website to show nutritional information. These new salads are not always lower in calories and fat than the burgers and fries -- but they will offer customers the opportunity to consume healthy vegetables. Burger King recently added a line of Chicken Baguette and other fast food chains are expecting to augment their menus with healthier options.

Source: The Badger Herald
Related Links: Restaurants

Posted on October 29, 2003
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