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Mary Kate and Ashley Olsen Closing Beauty Line
Mary Kate and Ashley Olsen's beauty line mary-kateandashley is being discontinued. WWD reports that the line, which was produced by NuWorld Beauty and sold at Wal-Mart, was created in 2002. The line was extensive, with hair appliances, makeup and fragrances. But this may not be the end of the Olsens' foray into the beauty world.
Despite mary-kateandashley's beauty exit, the Olsens aren't ruling out the beauty business. A spokeswoman for the fashionable duo, whose junior brand, Olsenboye, will bow at J.C. Penney in February, indicated the Olsens might consider reentering beauty under the Olsenboye label after the debut of apparel and accessories.
We wouldn't be surprised if a new line is already in the works with a slightly higher price point and a new licensee.
Posted on November 7, 2009
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