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Kmart Tweets a Deal
 Kmart tweeted on deal on its Twitter account last week for free shipping on orders of $99 or more on Kmart.com. It's part of a trend of late where retailers are opening up Twitter accounts and Facebook accounts as well as reaching out to bloggers. Retailer Daily says in December, Kmart gave several well-known bloggers $500 Kmart gift certificates and asked them to share their shopping experience.
Today on its Twitter page, Kmart offered free shipping on online orders of $99 or more placed on kmart.com with a special promotional code only available to Twitter users. This follows a holiday season promotional campaign Kmart launched in December 2008 where six well-known bloggers were given $500 gift certificates to go on a shopping spree in a Kmart store and then asked to share their experience with their readers.
Kmart is just one of many retailers that are using Twitter to communicate directly with customers. Some other retailers already on Twitter include Starbucks, LandsEnd, Toys R' Us, Zappos, Dell, Home Depot and SamsClub.
You can follow ShoppingBlog.com on Twitter at @shopping and @fashion.
Posted on March 31, 2009
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