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Ebay Testing Renaming Kijiji as eBay Classifieds
Rentbits.com reports that eBay is testing renaming its Kijiji classifieds as eBay classifieds. They are testing the idea first in the San Antonio market.
Kijiji, the classifieds site that is owned by eBay, will be changing their name to eBay Classifieds. In an email received today, eBay has decided to change the name because it "just seemed like a good idea."
I think this is a great move since Kijiji is so hard to spell and pronounce. They are testing this change in the San Antonio market and then most likely will be rolling this out to the remaining markets. The email is below:
eBay is easier to spell than Kijiji and a lot more people are familiar with the eBay brand name. TechCrunch says Kijiji is facing a strong challenge from Oodle. Craigslist is still the online classifieds leader in web traffic.
Posted on March 1, 2009
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