On Wednesday, Uniqlo unveiled the name and simple black logo in sans serif font, true to the designer's minimalist sensibility. As reported, the Japanese fast fashion brand, which is owned by Fast Retailing Co. Ltd., and the German designer had to find a creative detour around the fact that fellow Japanese firm Onward Holdings Co. Ltd. owns the designer's former fashion house and retains commercial rights to her full name.

Jil Sander's creative role at Uniqlo extends beyond the +J collection to the brand's other apparel and accessories for men and women. But it is understood that the designer is focusing her initial efforts on the fall/winter launch of this newly created collection, flying frequently between her home in Hamburg, Germany and Tokyo.