Susan Lucci Launches Line of Fila Pilates and Fitness Apparel on HSN
WWDreports that actress Susan Lucci has partnered with Fila for a line of pilates and fitness apparel that will be sold exclusively on HSN. The line debuted today. You can see some of the items here on HSN.com. Susan Lucci also sells a jewelry, fragrances, skin care, fitness DVDs and other items through HSN.
Sean "Diddy" Combs is heading to HSN to promote the sale of his fragrances Unforgettable and I Am King. HSN is having good luck with its fragrance sales, with Gwen Stefani's Harajuku Girls and Jennifer Lopez's fragrances. HSN has built a special set for Diddy; he will be interviewed on camera, but he won't directly pitch the product to the customers. Mindy Grossman, the CEO of HSN, Inc. used to work at VH1 and says that they should own the phrase "Behind the Fragrance," referring to the popular "Behind the Music" series on the cable channel. WWD reports:
Grossman's strategy is to tell the backstory -- "to bring the fragrance, the brand and who he is to life. We think Sean has a huge following and he has got a great story to share." Specifically, Grossman said Combs will "be sharing his beliefs behind his fragrances, why he developed them and what are the reference points."
She added, "We have a real diverse audience and we see the opportunity for Sean to bring in a broad segment of new customers." Grossman concluded, "This is a very embedded part of the strategy to really create a very exciting, dynamic distribution channel for prestige fragrances. It's about coming into that movie."
Mindy has proven that the old "you can't sell fragrance on tv" to be totally wrong. You can catch Diddy on HSN from 11 p.m. to 1 a.m. Eastern time on November 30th.
Badgley and Mischka has landed at HSN. American Glamour Badgley Mischka launches on tomorrow night (Tuesday, November 17) with a two-hour special, but the items are already on sale on the website. Pictured above are the animal print handbags, which retail for $349. The collection has handbags, apparel, shoes and costume jewelry.
Here is the Maltese Cross necklace, which retails for $69.
And here are the matching earrings, which retail for $39.
You can see the rest of the collection at HSN.com.
Rumors that Heidi Montag had scored an HSN fragrance deal have turned out to be false. The rumor was never reliable to begin with as the source of the HSN rumor was one of Heidi's friends.
One of Heidi's friends tells In Touch, "Heidi has always wanted to do her own fragrance. This is another one of her dreams come true. She lives a charmed life."
HSN told The Cut that they have not cut a deal with Heidi. HSN also told the Cut they have no plans to work with Heidi in the future.
This HSN host needs to be more careful. He was trying to play tennis on the Wii with a tennis racket attachment when the racket came off and went flying into the flatscreen tv. It looks like the tv was damaged. The attachment is part of a cheap pack that contains a plastic golf club, baseball bat and tennis racket that attach to the wiimote. You certainly don't need these attachments to play the Wii and based on this video it looks like they can fly off pretty easily. Take a look:
Badgley Mischka to Launch American Glamour Collection With HSN
Iconix Brand Group announced that its luxury brand Badgley Mischka will be partnering with HSN. Badgley Mischka will launch its new American Glamour collection with HSN during a special two-hour primetime show featuring Mark Badgley and James Mischka live on the HSN shopping network at 9 PM on November 17th. The American Glamour line will also be available online at hsn.com starting November 15.
The collection will include apparel, accessories and jewelry at retail prices will range from $39 to $499.
Mark Badgley and James Mischka said in a statement, "We are very pleased to be launching American Glamour with HSN. It is exciting to be able to reach out directly to both existing and new customers and offer them glamorous and chic pieces that transition from day to evening easily and are quintessentially Badgley Mischka."
Carol Brodie, the former spokesperson for DeBeers and Harry Winston,
is introducing
a line of luxury inspired jewelry on HSN.
The line, dubbed Rarities: Fine Jewelry with Carol Brodie, is comprised of red carpet and high end jewelry-inspired pieces with diamonds, gemstones, gold, silver and gold vermeil, with prices ranging from $89 to $799.90. Brodie will conduct her debut show June 21, the same day the line will launch on hsn.com.
"Jewelry is my passion and my love," said Brodie, who has been collecting since she was a child. "I have always been obsessed with fine jewelry and gemstones my entire life."
Her personal collection includes rare diamonds, signed pieces and notable works from Tiffany & Co. and Buccellati.
The collections are divided into cities where Brodie has traveled and found inspiration. The Palm Beach series incorporates white quartzite cuffs with gold and turquoise; the Rio collection contains faceted amethyst and smoky quartz cocktail rings, and the Capri collection has bright stones echoing the vibrancy of the island.
Carol cites as her inspiration her mentor Ambaji Shinde, who was the head designer for Harry Winston and designed the jewelry for the
Maharajas of India.
Serena Williams Launching Jewelry and Fashion Line with HSN
Tennis star Serena Williams is launching
a new line of jewelry, accessories and clothing in cooperation with HSN. The line will be called Signature Statement and will launch on April 30, 2009.
"I always want to make a statement, both on and off the court," Williams said. "One of my dreams has always been to share gorgeous gifts of fashion and luxury with the world. Off the court, my passion is fashion. Signature Statement is my own line of accessories and fashion, complete from jewelry to dresses."
The collection will retail from $29.95 to $100 and includes a fashion-forward range of jewelry, handbags and knits. Williams described the accessories as "feminine, classic, statement pieces."
Williams joins the ranks of Iman and Paula Abdul, who have developed accessories lines with the $3 billion HSN, which, like its competitor, QVC, is focused on supplying viewers with fresh talent and bold-faced names.
"The world has always known Serena to be number one on the tennis court, and now they'll rediscover her as a fashion icon because she brings the same dedication and expertise to her collection as she does to the court," said Joy Mangano, HSN president of Ingenious Designs, a wholly owned subsidiary that operates the firm's celebrity division.
There are so many celebrity clothing and jewelry lines, it's hard to keep up with them all. We'll be interested to see what Serena comes up with.
American Idol judge Paula Abdul has been selling her jewelry here on HSN since last December. Peoplereports that Paula has teamed up with HSN for a larger collection that will include handbags. "It goes beyond my love for making jewelry, but also to my love for designing purses, and handbags, and everything. It's an expansive line," Paula told People. Paula also told People she wants to expand into fragrances and active wear. Paula's newest collection will debut on HSN.com on Sunday, February 22nd.
Home Shopping Network (HSN) boasts an appearance by Madonna tonight -- the pop star is appearing to promote her children's books. All proceeds from her latest book will go to Madonna's charity, Raising Malawi, and HSN is donating a portion of its profits from the sales to the charity. HSN host Callie Northagen interviews Madonna, and clips will air at 9:30 p.m. Eastern time tonight, and on Saturday and Sunday.
You can find out more about Madonna's books, her appearance (and when they'll be airing the rest of the interview clips) here.
"Launching The English Roses book series and my new title, The English Roses: Too Good to Be True, through this broadcast is a great chance to reach millions of homes," the singer said in a statement.
"HSN is thrilled to be partnering with Madonna to support Raising Malawi through the offering of her latest children’s book, The English Roses: Too Good To Be True," Bill Brand, HSN's senior vice president of programming, said in a statement. "These books are terrific holiday gifts that give back by supporting a worthwhile cause."
Somehow we doubt that Callie will ask Madonna very difficult or obnoxious questions. I mean, we certainly didn't hear that Madonna walked out on the interview or anything. After all, the goal here is to sell books. Not to infuriate a legend.
USA Todayreports that the Home Shopping Network (HSN) is ready to try its shop-by-remote service for digital TV subscribers. The service will unite interactive television with shopping.
On Monday, HSN is announcing the nation's first shop-by-remote system for digital TV customers. It will be available in New York City and Hawaii, where it's been tested in some homes. Other major cities will get access in coming months.
"We've been chomping at the bit" to offer the service, says John McDevitt, vice president of finance for HSN, based in St. Petersburg, Fla. "It's a natural evolution for our industry."
HSN viewers who have pre-registered credit card information with the company can use the service. No special remote or cable box is needed. Digital TV companies get a cut of the network's sales.
"It's a big deal," says Thomas Umstead, programming editor for MultiChannel News, a trade publication that covers the cable TV industry. "Instead of having to pick up the phone to call and order the latest Gucci bag, you just point and click."
Shopping by remote takes about 30 seconds, says McDevitt. Calling and placing an order takes about 2 minutes.
It is probably great news for networks like HSN but scary news for anyone who fears they may not be able to resist the urge to press the "buy" button now found on any tv remote.