Hanes Plus Size Doubling Amount of Space in Wal-Mart Stores
Hanesbrands, Inc. is expanding its offerings of plus size women's clothing at Wal-Mart stores. The Wonder Bra and Hanes underwear will double the space they will take in 3,500 Walmart stores. The brand will also offer other clothing.
Wal-Mart Stores Inc. has started selling an extended line of Just My Size women's clothes, including dress pants, sweaters and other merchandise beyond the underwear and jeans it already stocked, Maria Teza, the brand's director, said in an Oct. 13 telephone interview.
"So many of the women who shop at Walmart today fall into the plus-size category," Teza, 41, said. "She's already there, whether she's buying groceries, toys, clothes for her kids. So we really wanted to create a plus-size destination for apparel for her."
Two New York fashion shows today will introduce the spring collection, ranging in size from 16 to 28, and in price from $6 to $22, she said.
This is a growth area for Wal-Mart that has endured the recession rather well. The company is hoping that sales will continue to increase with the new offerings.
Posted on October 15, 2009
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