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Gucci Announces New Campaign to Benefit UNICEF
For the 2009 Gucci Campaign to Benefit UNICEF, Frida Giannini has commissioned author Michael Roberts to create a sequel to his popular children's book, Snowman in Paradise, which was published in 2004. The new book, titled Snowman in Africa, will be exclusively on sale in Gucci stores and on Gucci.com from November 16 through December 31, 2009. Gucci will donate 100% of the retail price of the book to UNICEF.
Giannini has also designed exclusive Gucci accessories as well as a Gucci Gift Card to benefit UNICEF, all of which are inspired by Michael Roberts' magical illustrations featured in the book. Two new medium sized Gucci Joy handbags feature Roberts' illustrations. Symbolic charms representing characters from the book act as key rings or add-on charms to any accessory. The collection also features small leather goods, including a wrist wallet and coin purse. The Gucci Joy handbags and fashion accessories will be available in Gucci stores from November 16 to December 31, 2009, and 25% of the retail price of each item will be donated to UNICEF.
You can see a few more items from the collection here.
Posted on November 6, 2009
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