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Kellogg Warns Of Devastating Frozen Waffle Shortages in the Days Ahead
Kellogg is telling frozen waffle lovers to prepare themselves. Because of a plant closing for repairs, there could be major frozen waffle shortages
in the bleak days ahead.
Kellogg Co., the largest U.S. breakfast-cereal maker, said flooding at an Atlanta facility and repairs at a Tennessee factory will cause Eggo waffle shortages through the middle of next year.
The scarcity was triggered by September's floods in the southeastern U.S., which temporarily closed an Atlanta waffle factory, as well as by equipment problems at the company's largest waffle plant, in Rossville, Tennessee, spokeswoman Kris Charles said today in an e-mail.
"We are working around the clock to restore Eggo store inventories to normal levels as quickly as possible," Charles said in the e-mail.
The company said that it didn't expect the shortage to have a material impact on earnings. But it certainly could have a material impact on what a lot of people eat for breakfast.
Posted on November 13, 2009
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