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Posts with tag: ellen-tracy | Return to ShoppingBlog.com Homepage

Macy's Announces New Fashion Brands and Home Line Expansions

Ellen Tracy Macys


Macy's announced it will roll out four new fashion brands and two home line expansions this spring. The new collections will begin arriving in select stores in March and April. The new collections will include:
  • Ellen Tracy – women's sportswear line
  • Threads & Heirs – men's casualwear featuring a capsule collection by couture designers Ruffian
  • Kouture by Kimora – of-the-moment looks for young trendsetters mstylelab – jewelry and hair accessories for the young contemporary shopper
  • Vida for Espana by Eva Mendes – brand extension to casual Latin-inspired dinnerware
  • Martha Stewart Collection – brand extension to mattresses with styles in multiple comfort choices
Kouture by Kimora


Photos: Ellen Tracy (top), Kouture by Kimora (bottom)/Macy's

Posted on March 3, 2010
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Macy’s Signs Exclusive Deal for Ellen Tracy Sportswear

Macy's, Inc. has announced an agreement with Brand Matter LLC, that makes Macy's the exclusive department store retailer of Ellen Tracy branded women's sportswear, beginning in spring 2010. Macy's will carry jackets, shirts, pants, sweaters, woven tops, knit tops and bottoms from Ellen Tracy. Prices will range from $99 to $149 for jackets and $50 to $99 for pants.

The Ellen Tracy sportswear will launch in over 100 Macy's stores and at macys.com in March 2010, with plans for additional rollout over time to additional stores. The launch will include new Ellen Tracy shops in Macy's largest flagship stores - Herald Square in New York, Union Square in San Francisco, State Street in Chicago and Dadeland in Miami.

Update 10-6-09: Daily Finance explains the confusion surrounding the Ellen Tracy brand and Ellen Tracy, LLC, which recently filed bankruptcy.

Posted on October 5, 2009
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Asian Manufacturers Trying to Force Liquidation of Ellen Tracy

A group of Asian manufacturers are trying to force Ellen Tracy into bankruptcy. The manufacturers filed an involuntary Chapter 7 bankruptcy petition against the American apparel brand in bankrutpcy court in Manhattan. The creditors say they are owed $3.8 million and want the company liquidated to pay its debts.
Ellen Tracy, which sells its clothing brand through stores like Neiman Marcus NMRCUS.UL and Saks (SKS.N), started as a blouse company in 1949, according to its website. An investment group led by Windsong Brands LLC and Hilco Consumer Capital acquired the brand and its associated assets from Liz Claiborne Inc (LIZ.N) in 2008. Hilco representatives were not immediately available to comment.

The creditors based in Shanghai and Hong Kong include, Shanghai K&J Apparel Co, Chinamine Trading, Shanghai Mandarin Fashion Limited and Excellent Jade Limited. They are being represented by Kenneth Rosen, an attorney at Lowenstein Sandler, according to court papers.
Ellen Tracy now has 20 days to respond to the petition. This is a very serious move by the creditors. For it to have gotten this far, it means that things are very, very bad over at Ellen Tracy. Clearly the company is not paying its debts as they come due, and negotiations with creditors must have totally failed. No doubt Ellen Tracy's attorneys are scrambling to issue a statement to the public and respond to the petition, the filing of which could seriously jeopardize any ongoing negotiations to get interim financing.

Posted on August 17, 2009
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Shop at Zappos.com!

Ellen Tracy's Operations Sold to RVC Enterprises

The operations part of fashion company Ellen Tracey, which was founded by Herbert Gallen in 1949, has been sold to RVC Enterprises. RVC also purchased a license to produce the brand's women's better and bridge sportswear lines.
Mark Mendelson, president and chief executive officer of Ellen Tracy, will become president of the Ellen Tracy division of RVC. The operations will remain in Manhattan, where RVC is located. Financial terms of the transaction were not disclosed. Market sources said there have been discussions for an Ellen Tracy line in the better category at Macy's. But Brand Matter president Rick Platt said Ellen Tracy's management has had conversations with a variety of retailers.

*****

Brand Matter will continue its business as owner of the intellectual property of Ellen Tracy and Caribbean Joe. As licensor, Brand Matter derives revenues from royalties generated from those trademarks. "Brand Matter's plan is to acquire other trademarks," Platt said. "It's a case of getting the right fit."
RVC is owned by the Azrak family. The company is expanding its holdings and picking up good brands lately. It currently hold the licenses Luxirie and Dereon. It used to hold the licenses for Russell Simmons' Phat Farm and Baby Phat.

Posted on July 20, 2009
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