Masik's hope is that as these scents become a part of your fragrance collection, the smell may evoke memories of days spent in college. For example, smelling your school's fragrance may bring back memories of cheering on your favorite team or perhaps walking through the quad in the fall. Masik believes they have found a new and unique way to link to such a special, unforgettable experience in one's life. An experience none of us want to forget!