Julianne Moore looked gorgeous at the Academy Awards, where she introduced her Single Man costar Colin Firth as a Best Actor nominee. Julianne wore a custom beaded platinum gown by Francisco Costa for Calvin Klein Collection. She accessorized the look with jewelry by Bulgari, for which she is the spokesperson. She wore two 1930s era diamond and platinum bracelets from Bulgari's Historical Archives, and three diamond and platinum bracelets from Bulgari's High Jewelry Collection. She also wore a stunning 22 carat emerald ring, also by Bulgari. She wore her hair down in a sleek side part.
CBS News looks into the skinny model debate and find out that yes, as we've all noticed, most of the runway models these days are teenagers who are seriously underweight. Many of these girls come from Eastern Europe and are lying about their ages. One brand bucking the trend is Calvin Klein, where designer Francicso Costa used older models for the show, such as Stella Tennant and Kristen McMenamy. They are still slim, but they are healthy, adult women. Take a look:
Video: Kellan Lutz's Calvin Klein Underwear Photoshoot
In this behind the scenes video, we see Kellan Lutz at the photoshoot for his upcoming campaign for Calvin Klein X underwear. Kellan says he loves candy and had to cut it out to get in shape for the shoot. He talks about how much he loves the Twilight fans. They always ask him when he'll be shirtless in the film, so he says he hopes they'll like the campaign. Somehow, we think they will. Take a look:
Kellan Lutz Stars in New Calvin Klein Underwear Ads
Kellan Lutz, who plays Emmett Cullen in the Twilight films, is starring in new underwear ads for Calvin Klein. The underwear collection is called X. True Blood's Mehcad Brooks will also be featured in the campaign, which launches March 1st.
Calvin Klein has decided it is time that sunglasses do more than look stylish and protect you from the sun. They have created a pair of sunglasses that contain a USB flash drive with 4 GB of storage. The sunglasses contain a detachable arm that can connect to a USB slot. The USB shades will retail for $199 and arrive in stores in October.
A risque Calvin Klein billboard that implies a threesome is underway has some New Yorkers outraged - see here, here, here and here. The same Calvin Klein ad was banned from late night tv earlier this year. Apparently, what can be banned from tv is ok for a billboard that children might see. Obviously, controversy is what Calvin Kelin is going for. Take a look:
Nordic Designer Steinnan Stugard Turns to Her Roots
CNN reports that U.S. educated designer Steinnan Stugard has returned home to Iceland after working for designers like Calvin Klien. She recently designed uniforms for Iceland Air and has opened a new art boutique and fashion store in Iceland. Take a look:
Calvin Klein is preparing the launch of CK Free, its new men's fragrance. The campaign will kick off in September, and the fashion design house has high hopes for the new addition to its stable of fragrances. It expects to do around $100 million in sales globally the first year.
"The Calvin Klein house is our largest and most global brand in the company," said Catherine Walsh, senior vice president of American Fragrances for Coty Prestige. "And within it, the CK franchise speaks to a casual, relaxed attitude. CK Free has been created to offer men an everyday escape away from the daily grind regardless of their age, ethnicity or social status. It's very democratic."
*****
Traditionally, CK fragrances have been even stronger in global markets than in the U.S. — but with CK Free, the company is also hoping for a home run in the U.S. "This scent is about casual, everyday living — and living life without boundaries," said Charlotta Perlangeli, global vice president of marketing for Calvin Klein Fragrances at Coty Prestige. "We think that is a message that will resonate both in the U.S. and abroad."
The woody aromatic scent, concocted by Givaudan, has top notes of Thailand star anise, jackfruit, absinthe and juniper berry; a heart of suede, tobacco leaves, coffee absolute and South African buchu, and a drydown of patchouli absolute, oakwood, Texan cedarwood and Costa Rican ironwood.
The collection consists of eaux de toilette in three sizes — 1 oz. for $32, 1.7 oz. for $47 and 3.4 oz. for $62 — as well as a 5-oz. aftershave balm, at $42, and a 2.5 oz. deodorant stick for $16.
The bottle, a beveled rectangle, is edged in blue — intended to evoke the shades of the ocean and the sky, said Perlangeli.
The ads will star Jamie Dornan, who will also appear in ads for the firm's underwear and jeans lines this fall. The ads will feature Jamie in a vintage car and photos of the bottle with a desert sunset behind it.
Calvin Klein Launches New Men's Underwear Collection
Calvin Klein is launching
two new men's underwear collections: Black and White. Just to make it more confusing, the White collection features both black and white undergarments, where as the Black collection features only black undergarments.
Calvin Klein is maintaining its pace of annual underwear launches. The company has just revealed two new branded programs for men for fall: Black and White. Black consists of classic cuts in ultralight microfiber. True to its name, it only comes in black. White, however, comes in both white and black. It is made from stretch cotton. Prices range from $32 to $42 for bottoms and $42 to $52 for undershirts.
In other breaking men's underwear news, men are buying Calvin Klein's Body line in droves. The line helps to improve one's "profile" so that from the side one looks more like Hugh Jackman than Alfred Hitchcock. The company is on the hunt for a new model for the Body line.
Calvin Klein is getting ready for its fall denim and fragrance launches, which will include a new unisex denim line called Body.
Phillips-Van Heusen Corp. has big plans for Calvin Klein this year.
Discussing fourth-quarter and year-end results in a conference call with analysts Tuesday, Emanuel Chirico, PVH's chairman and chief executive officer, unveiled several product launches and initiatives planned for 2009 to further develop the Calvin Klein subsidiary. Among the steps are a new women's and men's ad campaign for Calvin Klein Underwear; a new ck Calvin Klein fragrance, and a new sublabel of Calvin Klein Jeans.
*****
Calvin Klein Jeans, licensed to Warnaco Group Inc., this fall will debut a new sublabel called Body, for men and women. "We are not only launching it on a dual-gender basis, but we are also launching it across all geographies — Europe, Asia and the U.S. — at the same time," said Chirico.
The new campaign for Calvin Klein underwear, also licensed to Warnaco, will debut this fall as well. The dual-gender campaign will feature new celebrity spokespeople, said Chirico, adding further details are pending.
Calvin Klein fragrances have not been doing as well during the recession. Sales are down by 25% in department stores and at airport duty free stores. Coty, which is the licensee of the fragrances, will launch a new campaign for ck Calvin Klein aimed at young men. Men's fragrance sales are down and Calvin Klein is launching an aggressive marketing campaign.
Unisex clothing lines are a trend right now, and denim certainly lends itself to a unisex product more than other types of clothing. Jeans began as men's wear, then women began wearing them, then manufacturers started making jeans for women's figures. Now, apparently, we've come full circle.
Calvin Klein, Inc. has inked
a global licensing deal with Premium Golf Brands (PGB), a firm based out of Cork, Ireland. The deal is to market men's and women's golf clothing and accessories.
PGB has replaced Windsong Sport LLC as the licensee for Calvin Klein Golf men's and women's golf apparel and accessories. CKI and Windsong inked that deal in 2007, but Windsong made a strategic decision to exit the golf business, according to CKI president and chief executive officer Tom Murry.
PGB is no stranger to the golf line, which is part of Calvin Klein's better-priced white label assortment. It was the European distributor under the previous arrangement and now is the exclusive global licensee. PGB is Europe’s largest supplier of golf apparel and already operates Calvin Klein Golf showrooms in Cork, London, Manchester in the U.K., Berlin, Villamoura in Portugal and on the Costa del Sol in Spain.
"We were very impressed with [PGB] and continued the dialogue, and came to the conclusion that it might make sense to have them as our global partners," Murry said. "They presented us with a very well-thought-out business plan."
The plan is to aggressively market the brand in Europe, the Middle East, Africa, Asia and the United States. The two companies announced the deal during a breakfast honoring Irish prime minister Brian Cowen who is in the U.S. for trade talks.
You can see a gallery of the Calvin Klein golf apparel here.
After the banned Eva Mendes fragrance ad from last year, Calvin Klein has created another R rated ad, this time for its jeans line. The ad has been
banned
even from late night tv, because it features several young men and topless girls writhing around on a couch in someone's basement. Basically it's every mom's worst nightmare come true.
Steven Meisel shot the new Jeans commercial, which has a grainy quality and looks like it was produced in an old basement, with male and female models -- including Anna Selezneva, Anna Jagodzinska and Natasha Poly -- who aren't wearing much more than their Calvins and are writhing around all over each other. The 15- and 30-second spots will initially be exclusive online at calvinkleinjeans.com, the home of the brand's future U.S. e-commerce site, beginning Friday. The commercial will be the site's main attraction until the completed site launches in the summer.
Calvin Klein is working on an edited version of the commercial that will air on cable, while outside the U.S., countries such as Italy, France, Spain and Germany will show the uncensored version. The print campaign, which features still shots from the commercial, will appear in March issues of magazines. The campaign will also include outdoor billboards and LED screens, with the latter version set to launch on Sunset Boulevard. Hopefully, for drivers' sakes, the screens will show the edited version.
A commercial for the new Calvin Klein fragrance Secret Obsession stars a naked Eva Mendes rolling around, clearly thinking about her Secret Obsession perfume. The ad was not allowed to air on American televsion, but you can still see the unedited version here and in the video below. Needless to say, this isn't safe for work.
Eva Mendes is the new spokesperson for Calvin Klein underwear, despite the fact that she recently spent time at Utah's Cirque Lodge rehab clinic. Calvin Klein's president Tom Murry said: "News reports of Eva going to rehab made no difference. We were already in one campaign when it occurred and it did not affect our decision making for the underwear campaign.
"She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative."
Murry said that the campaign will be unveiled this fall and that they were looking for a curvier actress.
Murry revealed Eva's curvy figure was the deciding factor in choosing her for the campaign, which will be unveiled this autumn.
He said: "We are trying to get across that these new products are for fuller busted, shapelier kinds of women and when we looked at the talent, Eva was right."
Eva said, "The company has such an incredible creative legacy. I'm honored to be associated with such an iconic, world-class brand like Calvin Klein."
We're thinking that this PETA ad that Eva did was the deciding factor that got her the gig.
Calvin Klein is targeting the young blogging and text messaging Internet generation with a new fragrance called CK in2u. The New York Timesreports that the hi-tech in2u bottle was designed by Stephen Burks.
The page is layered with watery graffiti images of the words "sex" and "today," and on top of that, as large as the models, two glass bottles shaped like rocket silos topped in white plastic casing and the name of the new scent: CK in2u.
Embedded in these images, as described by a half-dozen Calvin Klein and Coty executives gathered around a table, is a portrait of a generation they describe as physically bold but emotionally guarded, having grown up using computers as a primary means of interaction. Now young adults, they are post-Abercrombie, post-Juicy Couture and over any number of scents derived from the essences of Jennifer Lopez, Britney Spears and Paris Hilton.
The CK in2u bottle, designed by Stephen Burks, is made from the same materials - white plastic and glass - recognizable in an iPod. (Fabien Baron designed the original bottle.) The name is written in the shorthand of an instant message, a casual invitation to sex so immediate as to imply there was no time to spell it out: "in to you."
What's also unusual about CK in2u is that it is also being launched with a social network called What Are You IN2? The social network can be found at www.whatareyouin2.com and will debut on March 28th. The Times says CK's marketing push could actually turn off savvy young web users especially with unintentionally amusing text like this, "She likes how he blogs, her texts turn him on. It's intense. For right now."
A typical line from the press materials for CK in2u goes like this: "She likes how he blogs, her texts turn him on. It's intense. For right now."
Which may turn off its intended audience by the tens of thousands.
Few consumers like being marketed to less than 20-somethings, and Calvin Klein and Coty know this because, as part of their development of CK in2u, they interviewed young consumers thought to be typical of their generation, including ones in the Dumbo and Williamsburg sections of Brooklyn.
It could have been worse. They could have called it CK LOL or CK LMAO or CK CUL8R.
Eva Mendes is the new spokesperson for Calvin Klein underwear, despite the fact that she recently spent time at Utah's Cirque Lodge rehab clinic. Calvin Klein's president Tom Murry said: "News reports of Eva going to rehab made no difference. We were already in one campaign when it occurred and it did not affect our decision making for the underwear campaign.
"She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative."
