"The Standard came to Quiksilver because they were looking to extend their brand and work with like-minded brands," said Joshua Katz, director of marketing and communications at Huntington Beach, Calif.-based Quiksilver Inc. "We decided to collaborate and make something cool as well as useful for Standard guests. Our core product is boardshorts, and The Standard hotels have pretty notorious pool scenes, so swimsuits made a lot of sense."

There are four men's designs in the first batch of boardshorts, which harken back to the fits and looks of Seventies and Eighties styles. Each one is inspired by The Standard's four locations in downtown Los Angeles, Hollywood, Miami and New York. The $75 boardshorts are made in Quiksilver's ultralightweight, "diamond dobby" stretch material, which prevents rashes, with a retro scalloped leg and packaged in a waterproof travel bag.