Bloomingdales Spending $55 Million to Upgrade Flaship Store
WWD reports that Bloomingdales in New York City is getting ready to undergo a two month major renovation which will cost between $45 and $55 million.
In beauty, six brands are being added: Bare Escentuals, Jo Malone, Shu Uemura, Sisley, Bumble and bumble and Giorgio Armani. Space NK, with its own range of products and labels, was added in November. There are a total of 26 beauty brands on the floor. Of the 26, only one, La Mer, stayed in its same location, but, like all the others, it will have a new look.
In handbags, accessories and jewelry, new resources include Stella McCartney, Michael Stars, Eileen Fisher Daddy Longlegs, Ugg, D&D, Me&Ro, Helen Ficalora, Links of London, Janis Savitt, Elizabeth and James, Seasonal Whispers and James Swette. In sunglasses and watches, new vendors are Carrera, Burberry, David Yurman, Timex, Adidas and G-Shock.
Bloomindales has been in the process of making over the entire store which will attract new customers and convince old customers to come in more often. The main floor -- where all the new cosmetics will be -- will be launched on October 15. We're looking forward to seeing it.
(Photo: Bloomindales)
Posted on August 15, 2009
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