Best Buy sees a growing interest not only in DJing, particularly with the recent release of DJ Hero, but also in the concern for the sound quality of music. Beats by Dr. Dre, which was co-founded by Dre and Interscope Geffen A&M Records chairman Jimmy Iovine, was selected because of its commitment to giving the average listener a professional-quality listening experience through their headphones. Monster Cable, meanwhile, promises “make music sound better” in its ads.

Best Buy sees this DJ-focused offering as something brand new for mainstream retail. "It may not be simple to find these products in a mainstream environment-either you have to know what you need, or you have to talk to someone who is in the industry," said Wendy Fritz, svp of merchandising for mobility for Best Buy. "What we're trying to say is 'hey you can do this,' and when they come into the store our Blue Shirts can say 'these are the three or four products you need to get started.'"