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Beanie Babies Go Virtual
 Beanie Babies 2.0 made their debut at the recent Toy Fair. What's different about these new Beanies is that they have been created in conjunction with their own interactive virtual world. Obviously, Ty was feeling the competitive heat from stuffed toys like the Webkinz dolls that come with a virtual counterpart.
Beanie Babies 2.0 are the same as their predecessors except they also have their very own interactive website. Owners of the new Beanie Babies scratch off the secret code on the Beanie's Ty heart tag to find the secret code that unlocks the virtual world. The Ty Girlz which Ty recently introduced also have this virtual environment feature.
"My intention was to take the original concept of Beanie Babies, superior quality, affordability and overall cuteness, and reintroduce it to a new generation of children," said Ty Warner, Chairman and CEO. "Kids today are so intelligent and computer savvy, so pairing an interactive computer world with something cuddly seems like a natural fit."
You can find the new Beanie Babies 2.0 on the Ty.com website. The current display on Ty.com shows the new beanies in their regular plush form. When the Beanie Babies are clicked on it shows the form the Beanie Baby takes in the virtual world. Beanie Babies 2.0 have a suggested retail price of $6.00 - $7.00.
Posted on February 18, 2008
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