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Alex Woo Designs Tree of Life Pendant for Christina Applegate's Foundation
New York jeweler Alex Woo has designed a tree of life pendant to benefit actress Christina Applegate's foundation Right Action for Women, which helps women at increased risk for breast cancer get the information and testing they need to beat the disease.
"Since losing my mother to breast cancer when she was much too young, I have always been active in the fight against it," Woo said. "The opportunity to work with Christina to design a piece to benefit Right Action for Women was tremendous given the inspiration she has provided to millions of young women."
Christina Applegate said the design of the pendant recalled her own experiences in dealing with breast cancer.
"This piece reminds me so much of the roses I made out of ribbons for my friends and family while in the hospital," she said. "I am so grateful to Alex for creating such a beautiful piece to benefit Right Action for Women. Proceeds from the necklace will help women at high risk for breast cancer get the screenings and testing they need to beat this disease."
Woo's design signifies balance, peace and harmony in the shape of the tree and branches and also incorporates the feminine curves of a woman. Woo also added 7 leaves to represent each day of the week, as a reminder to live each day to it's very fullest.
Woo is donating net proceeds from the pendant to Christina Applegate's foundation Right Action for Women. The pendant retails for $198 in silver and $998 in 14-karat yellow gold. It can be purchased at alexwoo.com, select Bloomingdales locations, and other select stores nationwide.
Posted on September 28, 2009
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