TAG Heuer has opened its second North American flagship boutique. The new store is located in the luxury wing of Aventura Mall
in Aventura, Florida. TAG Heuer describes the new store as a "lifestyle lounge." The boutique was designed by rchitect Eric Carlson.
Alyssa Mishcon, Vice President of TAG Heuer North America, says, "TAG Heuer personifies avant-garde design and innovation, a perfect match for a city at the forefront of global style like Miami. As one of the largest luxury destinations and highest grossing malls in the country, the Aventura Mall will not only build TAG Heuer's presence in the U.S., but also amongst International shoppers."