Internet Retailer reports
that T.J. Maxx has finally returned to ecommerce several years after shutting down its ecommerce site. The relaunched website for the discount clothing retailer can be found at tjmaxx.com
. The new site is searchable and also has browsable tabs for women's apparel, shoes and handbags. Shoppers can also find the latest products using the "just in" tab. The site is currently offering free shipping on orders of $75 or more.
Internet Retailer notes
that T.J. Maxx parent company also runs Marshalls and HomeGoods. These brands are still not offering online orders. At least the T.J. Maxx brand now has a functioning e-commerce site.
The Boston Globe reports
that the tjmaxx.com launched without a press announcement. Michael Baker from Deutsche Bank Securities Inc. told the Globe
that launching tjmaxx.com happened slow because the company has been doing just fine without one. He says, "Their business has been so strong without it. There hasn't been a great urgency to launch."
T.J. Maxx did at least tweet
the news of its new website.
Image: T.J. Maxx