Consumers want vacuums that have strong suction power. This is true with buyers of both canister and upright vacuum. The finding came in the 2013 Vacuum Customer Experience Benchmark Study by J.D. Power and Associates. The study surveyed 5,000 vacuum buyers over the past year. Suction power was the highest-rated vacuum attribute in the study. This is not a surprise as a vacuum that can not suck up the dust and dirt from rugs, carpets and furniture is not very useful. The second most important attribute was ease of use.
In the upright vacuum segment, Miele (816) and Dyson (810) received the highest scores. In canister vacuums, Miele had the top score of 805 followed by Dyson with a 789 score.
J.D. Power and Associates offered the following tips for vacuum shoppers:
When considering an upright or canister vacuum, focus on your needs. Based on the layout of your home, floor types, and specific needs (e.g., pets and allergies), determine which type and brand of vacuum will be best for you.
There is a significant price difference across brands. Rather than making a quick decision for the short term, invest in a vacuum for the long term to ensure your needs are met and to maximize the cost of use over time.
Do not assume a vacuum with more features is necessarily better. It is more important to purchase a vacuum that meets your specific needs.