Stride and Sour Patch Kids have partnered for a new Stride Sour Patch Kids gum. The gum will launch in January 2014 in Redberry and Lime flavors. The MSRP is $1.29 for the single pack and $2.89 for a multi-pack.
Lauren Sella, Senior Brand Manager, Stride, Mondelez International, said in the announcement, "We are thrilled to bring the Sour then Sweet experience to Stride gum. Both brands have tremendous fans and we are counting on them to help us find the kids so we can turn them into delicious gum and bring this innovative product to market."
Photo: Mondelez International, Inc.