Starbucks says one in every ten American adults received a Starbucks Card last holiday season. That is an impressive statistics. Starbucks expects to set a new record for the 2013 holidays. Starbucks expects Thursday, Dec. 19 to be its biggest gift card day. Last year, Starbucks sold over 2 million Starbucks Cards on the Thursday before Christmas.
Adam Brotman, chief digital officer for Starbucks, said in a statement, "One in every 10 American adults received a Starbucks Card last holiday season, and we're on track for another record performance in Starbucks Card sales, as we celebrate our 13th year of offering Starbucks Cards. We are predicting that this Thursday and next Monday, Dec. 23, will be our busiest days for Cards sales."