Starbucks Opens Store in Downtown Disney District
Starbucks has opened its first store in Downtown Disney in Anaheim, California. The store features a 10-foot video installation that tells the story behind Starbucks coffee. It will carry some of the brand's rarest coffees.
Arthur Rubinfeld, chief creative officer and president, global innovation for Starbucks, said in a statement, "This store is a reflection of two iconic brands coming together to offer their customers the kind of high quality experience they expect in a way that embodies the unique passion of each. Collaborating with Disney offered us the opportunity to create a unique moment of connection for our customers in a way that evokes the magic that their guests expect."
The new store was built to LEED standards and features an outdoor patio designed around an old growth tree. It also has a green wall with more than 1,000 native plants in the shape of a coffee cup. Starbucks plans to launch three other stores at other Disney locations.
Posted on March 10, 2014