Starbucks Launches First Evolution Fresh Store in Bellevue, Washington
Starbucks has announced the opening of the first Evolution Fresh store. Starbucks acquired Evolution Fresh in November 2011. The first store for Evolution Fresh, located in Bellevue, Washington, offers customers premium juices and fresh food, including, wraps, salads and soups.
Starbucks says the store will include a "captivating one-of-a-kind, patent-pending interactive juice wall." A technology, called High Pressure Processing (HPP), is used to retain more of the flavors, vitamins and nutrients of raw fruits and vegetables.
Jeff Hansberry, president, channel development, says, "Evolution Fresh sets a new standard in premium cold-crafted juice. We are making real juice that has more of the nutrients and flavors from the fruits and vegetables from which it comes from. We have a tremendous opportunity to change people's lives not only by making premium-quality, natural juices and foods more readily available, but also by offering an extensive variety of choices for customers to select the best options for their lifestyle."
The video starts at the 35 second mark. Take a look: