Starbucks and Oprah Winfrey Launch Teavana Oprah Chai Tea
Starbucks and Oprah Winfrey have parterned to launch Teavana Oprah Chai Tea. The new tea will be available in Starbucks and Teavana stores starting April 29. Starbucks acquired Teavana in November, 2012 for $620 million. Starbucks says contributions from sales of Teavana Oprah Chai products will go to the Oprah Winfrey Leadership Academy Foundation
Oprah worked with teaologist Naoko Tsunoda to develop to tea. It features a a bold infusion of cinnamon, ginger, cardamom and cloves, blended with loose-leaf black tea and rooibos. Oprah Chai Tea will be sold in handcrafted latte and loose-leaf tea formats.
Oprah says in the announcement, "I looove tea. My daily tea ritual is a vital part of my morning. Savory and spicy chai, with its deep flavor, has long been a favorite of mine. When Howard Schultz offered to have me come into the Starbucks tasting room and create my very own tea blend, I thought that sounded like such a unique opportunity and fun to the tenth power. To share one of my favorite things with the rest of the world and support youth education at the same time is truly the perfect blend."
Posted on March 19, 2014