Spin Master Launches Liv Dolls

Liv Dolls

Spin Master Ltd. is launching Liv dolls, a line of teenage fashion dolls. Spin Master says the girls are targeted at girls aged six to ten. The dolls include Daniela, Sophie, Katie and Alexis. Spin Master says some features of the dolls include 14 points of movement, easy to change wigs, insertable glass eyes and detailed fashions.

Accompanying the retail launch of Liv is livworld.com, which offers a daily narrative of each doll's life to anyone who's purchased the doll. Liv doll's have unique access code that opens an online world and invites girls to learn more about each Liv doll and play wth the Liv doll's virtual closet.

"Liv shines because it looks amazing and is incredibly realistic," says Nicole Perez, Senior Marketing Director helming Spin Master's new girls' division based in Los Angeles. "Not only do Liv dolls stand out because of their outstanding design and features, but they are deeper than your average fashion doll. Each teen has a detailed, relatable story that girls will love to follow."

Liv dolls are in stores now and retail for $19.99 and accessory items range from $5.49 to $19.99.

The Liv Dolls are adorable. They do have a passing resemblance to Bratz dolls because of the larger head size, but they don't look slutty like the Bratz dolls do.

Posted on July 31, 2009

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