Skechers has launched its Nite Owl footwear collection of glow in the dark shoes. The shoes are charged with exposure to any natural or artificial light source. The charge lasts for several hours. Skechers say the glow technology is incorporated into the raw materials used to make the footwear, so it won't peel off or fade. The first collection features Skechers GOrun and GOowalk construction in an aqua glow color.
Rick Higgins, vice president of merchandising/marketing at the Skechers Performance Division, says, "We chose to launch with aqua blue for several reasons. It's not a typical color people expect to see glowing and blue also happens to be our corporate color, so it made sense for the initial debut."