Samsung Experience Shops Rolling Out in Best Buy Stores
Samsung Electronics announced the grand opening of its Samsung Experience Shop in New York's Union Square Best Buy store. The opening event featured Bruno Mars. Hubert Joly, CEO of Best Buy, and JK Shin, CEO and President of IT and Mobile Business at Samsung are pictured at the store opening. The launch at the Union Square Best Buy marks the beginning of a nationwide rollout of the Samsung Experience Shop, which will be installed in more than 1,400 Best Buy and Best Buy Mobile stores by early summer. This retail concept allows customers to explore Samsung mobile products and accessories, including the Galaxy S 4 that arrives April 27.
Here is a video from The Street about the debut of the Samsung mini stores inside Best Buy locations. It does provide Samsung a way to compete with Apple without having to open tons of its own retail spaces. Take a look: